We have added a variable product type to the site. These are really just a grouping of similar products that can be distinguished by one or two features (eg. colour, voltage, etc.). This reduces the amount of clutter you’ll see when searching for a product or browsing a category or tag, making it faster to find what you are looking for.
You will have to pick which exact product you want before clicking to add to basket, but that gives us the opportunity to show you a picture of the product specific to what you have selected in many cases.